About me
My career in marketing began out of my deep love for writing. I’ve been fortunate enough to work in different industries across the country for the last 10+ years.
In my personal and professional life, I feel the most fulfilled when I’m telling stories.
After freelancing in Philadelphia, I moved to Los Angeles to work at a fashion app startup. That led to working at an agency, specializing in entertainment campaigns, where I gained invaluable experience in copywriting, social media, client relations and content creation. Since returning to Texas, I’ve enjoyed leading digital marketing strategy for nonprofits.
Charles Butt Foundation
Can returning teachers provide a solution to the Texas teacher shortage?
An easy-to-digest blog breaking down the foundation’s public opinion research on returning teachers’ motivations and challenges. It’s exciting when I’m able to collaborate with other teams on pieces like this that combine data and creative writing.
An early-career, bilingual teacher demonstrates the power of leading as your authentic self.
I’ve had a wonderful experience producing several stories spotlighting passionate educators. From planning and scriptwriting to lighting and filming, I continue to sharpen my skills and jump in wherever I’m needed.
Highlights from 2023 and gratitude for your collaboration
A roundup of the best performing stories that showcases the foundation’s work while offering our network relevant and interesting content.
My social media & content approach
Does it tell the brand’s story clearly?
What value does it offer audiences?
Did it create engagement and why?
Every medium is oversaturated, so when in doubt, write and create content that is genuine, the weirder and more hyper-specific, the better.
Digital Media Management Agency
WhoHaha at DMM
I thrived during my time at an agency that manages entertainment and consumer brands, movies, TV and streaming, podcasts, and high-profile individuals on all platforms.
I was part of a small team that built WhoHaha from the ground floor.
WhoHaha, co-founded by Elizabeth Banks, is a creative community and digital content studio that celebrates and elevates women and gender-expansive creators in the comedy space.
WhoHaha Gets Behind: The Marvelous Mrs. Maisel
In the video above, you can view parts of the campaign including memes, blogs, comedy shows and more. It was incredibly rewarding working on projects like this for a show I love.
I contributed to WhoHaha’s growth through developing a strong brand strategy, creating engaging original content, leading paid and organic social media marketing, and partnering with related brands and influencers.
In its first year, WhoHaha delivered quality sponsored content across all platforms and gained over 250,000 social media followers.
Freelance Writing
Personal Writing
My Substack Newsletter: Yes, I have one like every other sad millennial.
Having a space where I can use profanity and write about anything I want brings me the same kind of joy Xanga gave me as a teenager. I’m shaking in my boots over not remembering what I published on the internet at age 15. But now, I mostly write about movies, grief, TV, friendship, sexy eyebrows, etc. You know, all the important stuff!
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